Search Engine Optimization Consulting
Our Search Engine Optimization consulting services are complete and include:
- keyword research
- development of keyword rich content
- keyword placement
- submitting to major search engines for top placement
- building strategic link popularity
Selecting Keywords
The first step to successfully promoting your Web site to the search engines is to create a list of keywords and phrases to target. If you choose the wrong keywords, all your efforts will be in vain! For example, if your site appears at the top of the search results for a keyword that few people actually search for, then what good is that top ranking? Few people will find your site. Fortunately, we will show you exactly which keywords are the most popular.However, if you choose keywords that are too competitive, you may find it very difficult and time-consuming to achieve a top ranking. Therefore, it's important you target the most popular but least competitive keywords you can find. This is called the Keyword Effectiveness Index (KEI).
Lastly, the keywords you choose must be highly relevant to the products and services that your business offers. So, put yourself in the shoes of your prospect. Ask yourself what they would type into a search engine to locate what you have to offer. Don't worry, we will help you brainstorm ideas and create a great list of keywords within minutes.
Adding Keywords to Content
Once your keywords are selected, we work with you to write content for your web pages that utilize the keywords that you have selected. Some SEO consultants stuff so many keywords into your text that the message conveyed on your page is no longer discernable. This practice is called "keyword stuffing" and should be avoided. What good is it to gain traffic if you can't get the viewer to stay because your content reads like gibberish? Our consultants will help you strike the appropriate balance of keywords and keyword phrases in your content.We optimize your website's content for top placement on the search engine results pages. This is an excellent route to effective advertising, promotion, name branding and corporate identity on the Internet.